Moda Entertainment - Ida Lupino

Ida Lupino: Producer

I'd love to see more women working as directors and producers. Today it's almost impossible to do it unless you are an actress or writer with power . . .

I wouldn't hesitate right this minute to hire a talented woman if the subject matter were right.

In 1948 Ida Lupino and her second husband Collier Young formed an independent production company which they called “Emerald Productions” after Lupino’s mother. It would later change to “The Filmmakers” in 1950. Their mission statement was, as Annette Kuhn wrote in Queen of the ‘B’s’: Ida Lupino Behind the Camera, “to make high-quality but low-cost films with unorthodox and provocative subject-matter - films which, if they delivered a message, did so without being “preachy” – and to provide opportunities for new acting and technical talent (actors Keefe Brasselle, Sally Forrest, and Mala Powers were Filmmakers’ discoveries). Between 1949 and 1954 Emerald Productions and The Filmmakers produced at least twelve feature films. Lupino directed or co-directed six of these, scripted or co-scripted at least five, produced or co-produced at least one, and acted in three.” The films Ida Lupino produced often featured strong women and touched upon subjects that could not even be named – the film Outrage (1950) was about rape and its aftermath on the victim.

During the 1950s and 1960s, Lupino moved into producing for television. Along with Dick Powell, Charles Boyer and David Niven, she formed the highly lucrative Four Star Productions (later Four Star Television) which produced several popular television shows such as The Big Valley, The Rifleman, Wanted: Dead or Alive, and Burke’s Law. Her acting career continued as well, including her own series Mr. Adams and Eve, co-starring her third husband, actor Howard Duff. This stormy marriage produced Lupino’s only child, a daughter named Bridget, after whom Duff and Lupino named their production company which was responsible for producing the series. Mr. Adams and Eve would receive two Emmy nominations during its two year run.

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Ida Lupino: Producer

Filmmakers & Four Star Productions

Four Star Production Credits
FOUR STAR PLAYHOUSE
1952-1956	4 Years	CBS Television
ZANE GREY THEATER
1956-61	5 Years	CBS Television
FRONTIER JUSTICE
1958-1961	3 Years	CBS Television
TRACKDOWN
1957-59	2 Years	CBS Television
WANTED: DEAD OR ALIVE
1958-61	3 Years	CBS Television
THE RIFLEMAN
1958-63	5 Years	ABC Television
THE WESTERNER
1960	1 Year	NBC Television
THE BIG VALLEY
1965-69	4 Years	ABC Television

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